About

Hi, I'm Michael.
I'll be looking after your website.

Designer, writer and the one person behind Persona Digital. No account managers, no hand-offs. You deal with me from first sketch to every update after launch.

A tidy desk at night: a monitor showing a website in progress, a laptop and a keyboard
Designer · Writer · Your contact

My story

From print to pixels.

I studied media and journalism, but I saw early on that websites were the new magazines, so that's where I went. I've been designing websites since we built them out of tables and spacer GIFs, and I still build every site the way you'd lay out a great page: every word and every inch of space has to earn its place.

Along the way I kept seeing the same thing. Brilliant local businesses stuck with expensive agency sites that went stale, or DIY templates that made them look like everyone else. So I set up Persona Digital to fix it: agency-quality design at a price that makes sense, and one person who actually picks up the phone.

I use the best modern tools to handle the heavy lifting, so my time goes where it counts: the design, the words and looking after you.

Magazine thinking, built for the web

Three rules I design by.

  1. Every business has a story

    A journalist's first job is finding the angle. I dig for what makes your business worth choosing, then put it front and centre.

  2. Hierarchy is everything

    A good page has one job. I decide what people should see first, second and third, so visitors know exactly what to do next.

  3. Words matter as much as pictures

    A beautiful site with flat copy still falls flat. I write and sharpen your words so they sound like you, not like a template.

Your website should sound like you, look like you and work as hard as you do.

Let's see what your business could look like.

Or just say hello: hello@personadigital.co · 07731 785712

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