Four businesses. Four personas. Zero templates.
These demo sites show the range. Each one starts from the business's character, not a theme, so no two ever look alike.
Hollins Family Bakers
Proper · Honest · Handed down
The brief: A three-generation family bakery that wants its history told plainly, with the photos doing the talking.
Design highlights
- One signature device: a three-generation timeline, 1968 to today
- The original 1968 shopfront photo next to today's bakers
- Today's bakes in a plain price list, each with a line of family history
- #FFFFFF
- #1E1B18
- #8A3B1F
- #F6F6F6
Familjen Grotesk for headlines, Figtree for body text
Straightwire Electrical
Sharp · Steady · Straight-talking
The brief: An electrician who needs to earn trust fast and turn visitors into quote requests.
Design highlights
- The phone number in the top bar of every page
- Numbered services in a hard grid, no fluff
- A quote form built right into the homepage
- #111418
- #F5D90A
- #1F4FE0
- #F2F1EC
Condensed Archivo for headlines, JetBrains Mono for the details
Studio Vesper
Polished · Bold · A little glam
The brief: A salon that wants to look as confident as the hair leaving its chairs.
Design highlights
- Stylists in a swipeable lookbook row
- A price menu laid out for quick scanning
- A booking button never more than a thumb away
- #1A0F1E
- #F3D9DC
- #FF5C9A
- #3A2442
Syne for headlines, Manrope for body text
Keystone Roofing
Calm · Experienced · Trustworthy
The brief: A family roofing firm that wants homeowners to feel in safe hands before anyone climbs a ladder.
Design highlights
- A warm photo of a finished roof, with the guarantee up front
- A before-and-after job with the details laid out plainly
- A free roof check form that takes photos of the problem
- #F2EFE9
- #1F2A30
- #B4532F
- #E6DFD3
Bitter for headlines, Public Sans for body text
Your business could be next.
Show us your business. We'll show you its persona.